Evaluating Engagement

Course Description

Learn how to answer the key questions: How did we do? How successful was our engagement truly? What did we learn about the engagement process? What do we change for next time?

This course provides a practical foundation for evaluating the effectiveness of public engagement programs, with a focus on determining whether engagement objectives have been achieved. Participants will learn how to connect evaluation to intended outcomes, using clear criteria, meaningful indicators, and appropriate sources of evidence such as participant feedback, internal documentation, and observational data. The course equips learners to produce credible assessments and actionable insights to improve future engagement efforts.

Topics Include

• Evaluation basics
• Review of engagement objectives, rational and experiential aims
• Evaluation criteria/measures
• How to collect data
• Evaluation question design (qualitative and quantitative)
• Reporting on results
• How to derive actionable insights from evaluation data

Duration

Online: 6 hours (2 days X 3 hours)

Prerequisite

There is no pre-requisite, though a working knowledge of engagement concepts and practices, notably setting basic engagement and communications objectives, is expected. This course will be of most benefit to developing or advanced engagement professionals.

Cost

$395.00 + applicable tax

Cancellation Policy

You can cancel or re-schedule any course registration with a full refund up to five working days before the course start date. After that, cancellations are subject to the entire course fee, which can be applied to future courses, within 12 months. Non-attendance, without cancellation, is subject to full payment. All cancellations must be made in writing.